John Deere uses differentiation for its business level strategy. The reason I have came to this determination is because John Deere offers products in services in 6 different categories, not just agricultural products. Some big equipment companies like Catepillar use focus strategies because they only offer products that are used for heavy commercial construction. Where a company like John Deere offers products in services in agriculture, residential, golf & sports, commercial, construction, and forestry products. John Deere differentiates its products because not in any other company can you choose between so many different options and get the same amount of value you payed for.
"Nothing runs like a Deere!"
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