Diversification

John Deere is a diversified company because of the number of acquisitions it has used over the past 150 to make the company grow.  In the first part of the 20th century, John Deere acquired Van Brunt Manufacturing Company of Horicon, Wisconsin, which was the first working broadcaster seeder and grain drill.  John Deere also bought the Waterloo Gasoline Engine Company which was one of the first companies to make the tractor. After World War II John Deere went overseas and expanded its company by  acquiring a German tractor company called Heinrich Lanz.  They also acquired companies in France, Spain, Argentina, Mexico and South Africa.  John Deere has used a diversified corporate strategy ever since it has been in existence in order to create a competitive advantage for itself and also to gain long-term revenue and profits.